CALL for PAPERS
6th ABEM 2020 Conference
Submission deadline: Mar 30, 2020
PowerPoint Slides: Introduction to Luxury: History, Industry and Products * Fashion Marketing * Luxury Consumer Behavior * Luxury Pricing, Promotion and Distribution * Luxury Brand Development, Management and Internationalization * A to Z of Luxury Watches
Resources: Coach Case Study * Adobe Color * Color paper * Color Association of USA * How to Spot Fake LV Bags * Sample Consumer Behavior Theory * How to Wear a Scarf * How to Select a Suspender * Consumer Profile in USA * Burberry Burns * Zimbabwe Crocodile Industry * Luxury Brand from Africa * Hair Business * Fashion and Environment * Fashion Clothing: Buy versus Rent * Fashion Prediction * Gifts for Super Rich * Fashion as a Communications Tool
There is a group assignment for this course. Each group will give a 10-min presentations on May 3rd based on their project report.Use plenty of images to prove your point in your project and presentation.